SIP FOR YOURSELF CAMPAIGN FOR EL JIMADOR
2025
'SIP FOR YOURSELF' is a 360 campaign toolkit designed to reposition el Jimador Tequila as a premium, authentic brand.
Designed @BBDO
Designed @BBDO
360 Campaign | Art Direction | Motion Graphic
JOINT CONFERENCE ON SERIOUS GAMES BRANDING
2024
Brand identity for the 2024 Joint Conference on Serious Games, spanning print, motion, wayfinding,
social, web, and etc.
Branding | Wayfinding | Motion Graphic
Mystery Tote Campaign for My Outfit Online
2024
A narrative-driven visual system that introduced the Mystery Tote as a seasonal campaign for My Outfit Online, a contemporary fashion brand with over 1M followers.
360 Campaign | Art Direction | Social Strategy
The Garden: Hudielangu
2025
A digital design–driven project that uses custom-trained generative machine learning to design and generate a synthetic species and its digital identity ecosystem.
Branding | Web | Machine Learning | Digital Design
Tech Fest 2025 Branding
2025
A brand system for NYU’s Tech Fest 2025, designed to reflect the festival’s energy through motion, color
gradients, and interactive visuals.
Branding | Interactive Deisgn | Visual Identity | Spatial Design
Branding | Interactive Deisgn | Visual Identity | Spatial Design
Restart: Cybersmart Campaign
2024
A 360 campaign for NYU IT promoting simple cybersecurity actions: restart, update, and remove.
Campaign | Experience Design | Social
Campaign | Experience Design | Social
City Smart, Cyber Smart - Cybersecurity Campaign
2023
A digital signage campaign for NYU IT 2023 "City Smart, CyberSmart" campaign.
Camapign | Digital Signage | OOH
