For the 2024 Joint Conference on Serious Games (JCSG), I developed the visual identity system spanning print, motion, and digital. The design aims to reflect the conference’s interdisciplinary and innovative spirit, making complex scentific discourse accessible through bold, gamified visual language.
The JCSG 2024 identity is built around a modular system of six icons, each representing a core theme of the conference. System & Structure, Design & Development, Player-Centric Network, Evaluation & Improvement, Collaborative Learning, and Interface & Controller.